A strategy for positioning the Ukrainian brand Prostir in the Italian market of card payment systems

The thesis aims at elaboration of theoretical approaches and development of practical recommendations on how to form a strategy for positioning Prostir brand to ensure the competitiveness of the company when entering the market of card payment systems in Italy.

Bondar К. A strategy for positioning the Ukrainian brand Prostir in the Italian market of card payment systems : master’s thesis : 075 Marketing / Kyrylo Bondar. - Kyiv, 2022. - 103 р.