Lexical, semantic and pragmatic features of English-language advertising” (based on the material of social advertisements)

Onofriichuk O. S. Lexical, semantic and pragmatic features of English-language advertising” (based on the material of social advertisements) : master’s paper : 035 Philology / Onofriichuk Olha Serhiivna. - Kyiv, 2020. - 106 p.

The object of the study is English-language social advertising texts aimed at protecting the environment.
The subject of the study is lexical, semantic and pragmatic features of English-language social advertisements that contribute to its main goal.
The research material is 60 social advertisements, the main topic of which is ecology. The material is selected from English-language Internet sources.
The methods used in the course of study include: method of theoretical analysis, analysis of educational and scientific publications, method of classification, method of lexical analysis and method of quantitative analysis.
The novelty of the work is our lexical, semantic, pragmatic analysis of modern English-language social advertising.