Lexical, semantic and pragmatic features of English-language advertising” (based on the material of social advertisements)
Тип публікації :
Магістерська робота
Дата випуску :
2020
Автор(и) :
Onofriichuk Olha Serhiivna
Мова основного тексту :
Англійська
eKNUTSHIR URL :
Цитування :
[APA 7] Onofriichuk, O. S. (2020). Lexical, semantic and pragmatic features of English-language advertising” (based on the material of social advertisements) [Master's thesis, Київський національний університет імені Тараса Шевченка]. eKNUTSHIR. https://ir.library.knu.ua/handle/123456789/6707
[ДСТУ] Onofriichuk O. S. Lexical, semantic and pragmatic features of English-language advertising” (based on the material of social advertisements) : кваліфікаційна робота магістра : 03 Гуманітарні науки. Kyiv, 2020. 106 p. URL: https://ir.library.knu.ua/handle/123456789/6707 (date of access: 25.07.2026).
The object of the study is English-language social advertising texts aimed at protecting the environment.
The subject of the study is lexical, semantic and pragmatic features of English-language social advertisements that contribute to its main goal.
The research material is 60 social advertisements, the main topic of which is ecology. The material is selected from English-language Internet sources.
The methods used in the course of study include: method of theoretical analysis, analysis of educational and scientific publications, method of classification, method of lexical analysis and method of quantitative analysis.
The novelty of the work is our lexical, semantic, pragmatic analysis of modern English-language social advertising.
The subject of the study is lexical, semantic and pragmatic features of English-language social advertisements that contribute to its main goal.
The research material is 60 social advertisements, the main topic of which is ecology. The material is selected from English-language Internet sources.
The methods used in the course of study include: method of theoretical analysis, analysis of educational and scientific publications, method of classification, method of lexical analysis and method of quantitative analysis.
The novelty of the work is our lexical, semantic, pragmatic analysis of modern English-language social advertising.
Галузі знань та спеціальності :
03 Гуманітарні науки
035 Філологія
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Формат :
Adobe PDF
Розмір :
1020.4 KB
Контрольна сума :
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Якщо не вказано інше, ця робота розповсюджується на умовах ліцензії Creative Commons Attribution-NonCommercial 4.0 International