Occasional coinages in English advertising

The bachelor's thesis is dedicated to the research of the topic "Occasional innovations in English-language advertising". The emergence of occasional words is an ongoing process that requires deep linguistic analysis and research. Given that the emergence of new occasionalisms never stops, there is a constant need for a deeper linguistic study of these words.
The object of the paper is occasional coinages in English advertising.
The subject of this paper is the main linguistic characteristics of occasional words in the advertising slogans selected from various Internet sources.

Zaverbna I. Occasional coinages in English advertising : bachelor’s paper : 035 Philology / Zaverbna Iryna. - Kyiv, 2021. - 72 с.