Internet Advertising of the Most Recognisable Brands

In this master thesis was used such methods of linguistic analysis as method of comparative analysis, method of continuous sampling and bibliographical method.
Our research based on the material selected from video and television, approxi-mately 80 units have been analysed in the paper.
Theoretical value of this study is that it makes a certain contribution to the theory of linguistic in the English language at this stage of its development.
Practical value. Materials of thesis can be used in courses of philology and many subjects that close to linguistics. Of course, these materials can be used for future more intensive research.
The research work consists of introduction, three chapters, the conclusion, the bibliography and the appendix.
In the Introduction the explanation of the theme choice, stated the topicality of it, established the main aim, and the practical tasks of the thesis have been provided.
Chapter One contains the theoretical basis and general notions of the work.
Chapter Two contains the research on linguistic features in Internet advertising. In this chapter the analysis of concept has been shown.
Chapter Three contains the analysis of structuring patterns of the use of objectives as semantic markers of influence in texts. In this chapter the analysis of concept has been shown.

Petrovych A. Internet Advertising of the Most Recognisable Brands : master`s thesis : 035 Philology / Anastasiia Petrovych. - Kyiv, 2020. - 90 p.