Marketing-mix of sustainable tourism (on example of national nature park (NNP) "Synevyr")

Smyrnov, I.

Marketing-mix of sustainable tourism (on example of national nature park (NNP) "Synevyr")

Тип публікації :

Стаття

Дата випуску :

2014

Автор(и) :

Smyrnov, I.

Мова основного тексту :

Англійська

eKNUTSHIR URL :

https://ir.library.knu.ua/handle/15071834/30036

Журнал :

Географія та туризм

Випуск :

29

ISSN :

2308-135X

Початкова сторінка :

62

Кінцева сторінка :

70

Цитування :

[APA 7] Smyrnov, I. (2014). Marketing-mix of sustainable tourism (on example of national nature park (NNP) "Synevyr"). Географія та туризм, (29), 62-70. https://ir.library.knu.ua/handle/15071834/30036

[ДСТУ] Smyrnov I. Marketing-mix of sustainable tourism (on example of national nature park (NNP) "Synevyr"). Географія та туризм. 2014. Вип. 29. P. 62-70. URL: https://ir.library.knu.ua/handle/15071834/30036 (date of access: 14.08.2026).

Disclouser of sustainable tourism marketing-mix pecularities on example of National Nature Park (NNP) «Synevyr». Classical marketing-mix method developed by J. McCarthy. Alternitive marketing-mix method proposed by B. Loterbol. Marketing-mix of sustainable tourism worked out by the author and applied to NNP «Synevyr». Original variant of sustainable tourism marketing-mix was proposed by the author in the paper and applied to NNP «Synevyr». So appropriate for NNP «Synevyr» conditions tourist product policy, price policy, communication and promotion policy, as well as distribution policy were worked out. Scientific novelty of the paper lies in the fact that for the first time original marketing-mix of sustainable tourism was formulated, modelled and pictured as scheme as well as applied to NNP «Synevyr» with defining its tourist products, price, promotion and distribution policies. Proposed in the paper original model of sustainable tourism marketing-mix has huge practical significance for tourist business in general and for NNP «Synevyr» especially as it allows to develop tourist product, price, promotion and distribution policies of tourism development in Carpathian region of Ukraine.

Ключові слова :

classical marketing-mix alternative marketing-mix sustainable tourism marketing-mix NNP «Synevyr´s» marketing policy

Галузі знань та спеціальності :

C1 Економіка

Галузі науки і техніки (FOS) :

Соціальна та економічна географія

Файл(и) :

Завантажити

Формат :

Adobe PDF

Розмір :

411.05 KB

Контрольна сума :

(MD5):b95be6203f00433c48c7740c833b554b

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