Female beauty in mass and social media (based on Modern English)

Yatsemon V. Female beauty in mass and social media (based on Modern English) : bachelor’s thesis : 035 Philology / supervisor О. Pryhodiy. Kyiv, 2024. 68 p.

This thesis examines the main characteristics of female beauty in mass media and social media. The study was conducted through an analysis of the lexical and stylistic aspects of the lexical units used for female beauty representation in modern mass and social media. The paper based on materials taken from Instagram and TikTok as well as the British and American online media such as “Vogue” and “The Telegeaph” dated for 2021-2024.
The results of the study show that in mass media counting on the female audience's emotionality makes the figurative and emotional-evaluative component of speech more frequent through the use of tropes (epithets and metaphors). In social media, among the linguistic means of expressing female beauty abstract nouns, emotional-evaluative adjectives with positive connotations and slang are used. Mass media mostly represent the traditional image of a young, healthy, beautiful and attractive woman. While in social media, a modern woman should be ideal, elegant, luxurious and unique.