Colour terms in beauty produce (based on Modern English)

Sudoma U. Colour terms in beauty produce (based on Modern English) : Bachelor’s thesis : 035 Philology / supervisor Ye. Nikiforova. Kyiv, 2024. 106 p.

This Bachelor’s thesis explores the linguistic dimensions of colour terminology within the realm of beauty products, aiming to reveal the sophisticated relationship between language, perception, and consumer behaviour. As it is known, from the vibrant hues of nature to the carefully selected tones in marketing, colour impacts how we experience and interpret the world. Through a comprehensive analysis of colour names used in cosmetic items, this paper investigates the underlying semantics and semiotics embedded within these linguistic constructs.
Ultimately, this research contributes to our understanding of how language shapes consumer experiences and contributes to the construction of social meaning within contemporary society. Through its interdisciplinary approach, drawing from linguistics, anthropology, and consumer psychology, the paper offers valuable insights into the complex relationship between language, culture, and consumer behaviour in the domain of beauty products.