Color Adjectives in the US Mass Media Discourse (based on Disney Collection of Fictional Arts)

In recent years dissatisfaction of word modeling has been expressed with the fact that most studies of the combinability of words have followed similar lines. The linguistic study of word systems is sure to have the potential to be very fruitful considering the specifics of the human vision system, psychological peculiarities, lexical and socio-cultural grounds in which different meanings are created. American scientists B. Berlin and P. Kay were the first to have developed the theories of color linguistics in 1960. They were followed by such foreign scholars as R. Jacobson, M. Halle, G. Lakoff, M. Johnsen, E. R. Heider, A. Wierzbicka, I. Davies, G. Corbett, D. Roberson, J. Davidoff, K. Cherry, L. Iljinska, M. Platonova and native researchers as I. Babiy, D. Dergach, I. Kovalska, L. Shevchenko, V. Karasik, I. Privalova who presented their etymological, linguistic and psychological investigations concerning color terms.
The subject of the research is the identification of evaluative meanings from color adjective coding components in the US mass media discourse. The object of the research is semantic structures of color adjectives in the US Disney Twisted Tales books, animation collections and human cognition.

Pomihuieva T. Color Adjectives in the US Mass Media Discourse (based on Disney Collection of Fictional Arts) : bachelor’s paper : 035 Philology / Pomihuieva Tеtiana. - Kyiv, 2023. - 78 с.