Economic expansion of the Ukrainian SkyUp airline to the Italian air transportation market during the COVID-19 pandemic
Тип публікації :
Магістерська робота
Дата випуску :
2022
Автор(и) :
Hanhanov Kyrylo
Мова основного тексту :
Англійська
eKNUTSHIR URL :
Цитування :
[APA 7] Hanhanov, K. (2022). Economic expansion of the Ukrainian SkyUp airline to the Italian air transportation market during the COVID-19 pandemic. [Master's thesis, Київський національний університет імені Тараса Шевченка]. eKNUTSHIR. https://ir.library.knu.ua/handle/123456789/1838
[ДСТУ] Hanhanov K. Economic expansion of the Ukrainian SkyUp airline to the Italian air transportation market during the COVID-19 pandemic : кваліфікаційна робота магістра : 075 Маркетинг. Kyiv, 2022. URL: https://ir.library.knu.ua/handle/123456789/1838 (date of access: 17.07.2026).
Thesis is a generalization of theoretical approaches and development of practical recommendations for the formation of proposals for economic expansion of the Ukrainian airline SkyUp in the Italian air transportation market to ensure its international competitiveness.
Based on the study results, methodological recommendations have been formulated for SkyUp on implementing an economic expansion strategy and evaluating the effectiveness of the proposed measures. The practical significance of the results obtained is to develop specific recommendations for the implementation of economic expansion strategy for Ukrainian airline in the Italian air transportation market.The results of the study can help Ukrainian airlines to develop an effective strategy for entering the Italian air transportation market.
Based on the study results, methodological recommendations have been formulated for SkyUp on implementing an economic expansion strategy and evaluating the effectiveness of the proposed measures. The practical significance of the results obtained is to develop specific recommendations for the implementation of economic expansion strategy for Ukrainian airline in the Italian air transportation market.The results of the study can help Ukrainian airlines to develop an effective strategy for entering the Italian air transportation market.
Галузі знань та спеціальності :
075 Маркетинг
07 Управління та адміністрування
Файл(и) :![Ескіз]()
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Формат :
Adobe PDF
Розмір :
2.97 MB
Контрольна сума :
(MD5):e7231fc7faff829c13ffc6558e72b15c
Якщо не вказано інше, ця робота розповсюджується на умовах ліцензії Creative Commons Attribution-NonCommercial 4.0 International