Economic expansion of the Ukrainian SkyUp airline to the Italian air transportation market during the COVID-19 pandemic

Hanhanov K. Economic expansion of the Ukrainian SkyUp airline to the Italian air transportation market during the COVID-19 pandemic : master’s thesis : 075 Marketing / Kyrylo Hanhanov. - Kyiv, 2022. - 86 р.

Thesis is a generalization of theoretical approaches and development of practical recommendations for the formation of proposals for economic expansion of the Ukrainian airline SkyUp in the Italian air transportation market to ensure its international competitiveness.
Based on the study results, methodological recommendations have been formulated for SkyUp on implementing an economic expansion strategy and evaluating the effectiveness of the proposed measures. The practical significance of the results obtained is to develop specific recommendations for the implementation of economic expansion strategy for Ukrainian airline in the Italian air transportation market.The results of the study can help Ukrainian airlines to develop an effective strategy for entering the Italian air transportation market.