Stereotypes in cross-cultural communication

Nowadays, one becomes an active participant in cross-cultural communication more frequently than they used to before as a result of the globalization process and technology advancement. Interaction with the representatives of other cultures can be highly beneficial not only for economic growth of a country but for a personal development as well. However, many obstacles might appear during cross-cultural communication that a person should be wary of. One of them is stereotypes which are an integral part of intercultural communication. It’s essential to learn about distinct features of another culture and its customs and traditions to make communication as effective as possible and to prevent any conflicts caused by stereotypical perceptions from happening. That is why many linguists are interested in the peculiarities of stereotype expression.
The object of the study is stereotypes in cross-cultural communication.
The subject of study is linguistic means of expressing stereotypes in cross-cultural communication.
The novelty of the study lies in the fact that the analysis of the above-mentioned series and films is carried out, focusing on linguistic means of stereotype expression. Not only verbal and nominal means used for stereotype production are taken for morphological analysis but a word choice is examined as well. In addition, the stereotypes referring to multiple cultures are explored.

Sydoryshyna L. Stereotypes in cross-cultural communication : master thesis: 035 Philology / supervised T. Biletska. Kyiv, 2023. 119 p.