Gender factor in political discourse

In recent years, scholars have increasingly focused on the study of discourse, aiming to comprehend how language is utilized to influence our perception of the world. This field of study emphasizes that language is not merely a tool for communication but also a means of exerting power and control. It is employed to shape attitudes, behaviors, and to construct social identities and relationships. Research in this area has also delved into the study of language use in specific contexts such as political or media discourse. The objective of this research is to understand how language is employed to establish and maintain power relationships within these contexts and how language can be used to challenge dominant ideologies and power structures.
The gender factor affects voters in several ways. Some voters may be biased and influenced by gender stereotypes. Gender-sensitive rhetoric plays an important role in the political process and influences voters, the issues raised by female politicians in their speeches, namely: gender equality, combating violence, reproductive policy, inclusiveness, etc., concern the majority of voters.
We believe that the research conducted by us will serve as a basis for further studies of the influence of the gender factor in political discourse, because the topic of gender equality is still relevant and needs further study and promotion.

Шиліна А. В. Gender factor in political discourse : Master Thesis : 035 Philology / supervisor А. Д. Бєлова. Kyiv, 2023. 95 с.