Perfume advertising (based on modern english)

Ostapuk D. V. Perfume advertising (based on modern english) : bachelor’s paper : 035 Philology / Ostapuk Daria Viktorivna. - Kyiv, 2023. - 52 с.

Perfume advertisements aim to create a brand personality that resonates with the target audience. This study investigates the use of visual and language methods in creating an image for perfume advertisements. Through analysis of various ads, we identify common techniques such as the use of elegant language, sophisticated visuals, and reference to exclusive events to create an image of the fragrance as luxurious, sophisticated, glamorous, or playful. Our findings suggest that creating a compelling brand image is crucial in differentiating the fragrance from competitors and increasing purchase behavior.
The relevance of the research lies in the increasing volume of advertising production and the need for a comprehensive linguistic analysis of advertising discourse. By focusing on the stylistic features of English commercial advertising slogans, this study aimed to fill the existing gap in theoretical and empirical studies.
The object of research are the texts of perfumes’ advertising.
The structural elements, construction features, tendencies and linguistic means of writing advertising texts are the subject of the study.