Perfume advertising (based on modern english)
Тип публікації :
Бакалаврська робота
Дата випуску :
2023
Автор(и) :
Ostapuk Daria Viktorivna
Науковий(і) керівник(и)/редактор(и) :
Каптюрова Олена Вячеславівна
Мова основного тексту :
ua
eKNUTSHIR URL :
Цитування :
[APA 7] Ostapuk, D. V. (2023). Perfume advertising (based on modern english) [Бакалаврська робота, Київський національний університет імені Тараса Шевченка]. eKNUTSHIR. https://ir.library.knu.ua/handle/15071834/1169
[ДСТУ] Ostapuk D. V. Perfume advertising (based on modern english) : кваліфікаційна робота бакалавра : 03 Гуманітарні науки / наук. кер. О. В. Каптюрова. Київ, 2023. 52 с. URL: https://ir.library.knu.ua/handle/15071834/1169 (дата звернення: 25.07.2026).
Perfume advertisements aim to create a brand personality that resonates with the target audience. This study investigates the use of visual and language methods in creating an image for perfume advertisements. Through analysis of various ads, we identify common techniques such as the use of elegant language, sophisticated visuals, and reference to exclusive events to create an image of the fragrance as luxurious, sophisticated, glamorous, or playful. Our findings suggest that creating a compelling brand image is crucial in differentiating the fragrance from competitors and increasing purchase behavior.
The relevance of the research lies in the increasing volume of advertising production and the need for a comprehensive linguistic analysis of advertising discourse. By focusing on the stylistic features of English commercial advertising slogans, this study aimed to fill the existing gap in theoretical and empirical studies.
The object of research are the texts of perfumes’ advertising.
The structural elements, construction features, tendencies and linguistic means of writing advertising texts are the subject of the study.
The relevance of the research lies in the increasing volume of advertising production and the need for a comprehensive linguistic analysis of advertising discourse. By focusing on the stylistic features of English commercial advertising slogans, this study aimed to fill the existing gap in theoretical and empirical studies.
The object of research are the texts of perfumes’ advertising.
The structural elements, construction features, tendencies and linguistic means of writing advertising texts are the subject of the study.
Ключові слова :
Галузі знань та спеціальності :
03 Гуманітарні науки
03 Гуманітарні науки::035 Філологія
Галузі науки і техніки (FOS) :
Гуманітарні науки
Файл(и) :![Ескіз]()
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Формат :
Adobe PDF
Розмір :
1016.42 KB
Контрольна сума :
(MD5):857d3f5ac24e740cd30e903507e016c0
Якщо не вказано інше, ця робота розповсюджується на умовах ліцензії Creative Commons Attribution-NonCommercial 4.0 International