Gender factor in internet communication

Pyvovarenko V. Gender factor in internet communication : bachelor’s thesis : 035 Philology / supervised by Svitlana E. Pereplotchykova. Kyiv, 2023. 66 p.

The research on the gender factor in internet communication has highlighted the significance of studying the role of gender in online interactions. The literature review and analysis of various studies have revealed that gender stereotypes and discrimination persist in internet communication, perpetuating harmful norms and inequalities. The research objectives have focused on exploring the gender aspect of internet communication, analysing the perpetuation of harmful gender norms, investigating gender inequality on the Internet, examining women's role in internet activism, studying the impact of gender in internet advertising and marketing, and identifying ways to challenge and change gender stereotypes through internet marketing.
The object of the study is the gender aspect of interaction on the Internet, which includes the role of gender stereotypes in the formation of the Internet communication space, the influence of social networks on the construction of gender consciousness, and the issue of gender inequality on the Internet.
The subject of the research is the identification of various gender peculiarities, stereotypes, and differences presented in internet communications. The research has employed descriptive-comparative analysis, discourse analysis, open-source analysis, pragmatic analysis, content analysis, qualitative analysis and historical analysis to gain insights into the complex interplay between gender and online communication.
The research material comprises 13 Twitter publications including 20,055 comments.
The novelty of the obtained results lies in shedding light on previously unexplored aspects of gendered online behaviour and providing new insights into the reflection of gender norms in online interactions.