Naming in the fashion industry of 21st century

Fashion is one of the complex phenomena of modern culture that allows one to emphasise social status and satisfy aesthetic needs. Moreover, fashion has a great impact on the global economy, modern society and the environment. The modern fashion industry is an independent sector of economy, which includes production and sale of fashionable goods (clothes, shoes, accessories). The peculiarities of this creative sector are extreme dynamism, fast speed of change in all processes, fierce competition between fashion brands.
Naming in the fashion industry is as specific as fashion itself. It is important for successful brand promotion, because it translates to consumer the self-identification of the brand.
The object of the research is fashion industry in the 21st century.
The subject of the research is naming in fashion industry in 21st century.

Saplin R. Naming in the fashion industry of 21st century : bachelor’s paper : 035 Philology / Saplin Roman. - Kyiv, 2021. - 50 с.