Deixis in online advertising
Тип публікації :
Бакалаврська робота
Дата випуску :
2023
Автор(и) :
Prylipko Oleksandr
Науковий(і) керівник(и)/редактор(и) :
Мова основного тексту :
Англійська
eKNUTSHIR URL :
Цитування :
[APA 7] Prylipko, O. (2023). Deixis in online advertising [Bachelor's thesis, Київський національний університет імені Тараса Шевченка]. eKNUTSHIR. https://ir.library.knu.ua/handle/15071834/4982
[ДСТУ] Prylipko O. Deixis in online advertising : кваліфікаційна робота бакалавра : 03 Гуманітарні науки / наук. кер. Т. О. Білецька. Kyiv, 2023. 66 p. URL: https://ir.library.knu.ua/handle/15071834/4982 (date of access: 25.07.2026).
The purpose of the research is to analyse the communicative and pragmatic features and means of expressing the category of deixis in online advertising.
According to the set goal, the following objectives are defined:
• to identify and consider the main theoretical aspects of the category of deixis, analyze its existing classifications and specific features;
• to outline the main aspects of Internet discourse as a type of communication, identify structural-semantic and communicative-pragmatic features of language components in online advertising;
• to define the prevailing types of deixis in online advertising;
• to define the main communicative strategies in online advertising which are expressed by the deictic elements.
The object of the research is online advertising published in the Internet space as a type of interaction between communicators.
The subject of the research is the communicative and pragmatic characteristics of deictic elements in online advertising.
The material of the research comprises 120 samples of advertisements posted on social media and commercial websites of online stores.
According to the set goal, the following objectives are defined:
• to identify and consider the main theoretical aspects of the category of deixis, analyze its existing classifications and specific features;
• to outline the main aspects of Internet discourse as a type of communication, identify structural-semantic and communicative-pragmatic features of language components in online advertising;
• to define the prevailing types of deixis in online advertising;
• to define the main communicative strategies in online advertising which are expressed by the deictic elements.
The object of the research is online advertising published in the Internet space as a type of interaction between communicators.
The subject of the research is the communicative and pragmatic characteristics of deictic elements in online advertising.
The material of the research comprises 120 samples of advertisements posted on social media and commercial websites of online stores.
Ключові слова :
Галузі знань та спеціальності :
03 Гуманітарні науки
03 Гуманітарні науки::035 Філологія
Галузі науки і техніки (FOS) :
Гуманітарні науки
Файл(и) :![Ескіз]()
Вантажиться...
Формат :
Adobe PDF
Розмір :
1.43 MB
Контрольна сума :
(MD5):653c83664881074581afac0a15e2872a
Якщо не вказано інше, ця робота розповсюджується на умовах ліцензії Creative Commons Attribution-NonCommercial 4.0 International