Automobiles advertising in Modern English

Vashchenko D. Automobiles advertising in Modern English : bachelor’s thesis : 035 Philology / supervised A. D. Belova. Kyiv, 2023. 69 p.

The study of automobile advertising in Modern English is highly relevant in today's world as it reflects the changing trends and technological advancements in the automobile industry. With the rise of digital media and the Internet, the way automobiles are marketed and advertised has undergone a significant transformation. This has led to a growing interest in understanding the impact of online advertising on consumer behavior and the effectiveness of different advertising strategies in the automobile industry.
Moreover, with the increasing competition in the market, it has become crucial for automobile companies to stand out and make an impact on potential customers. Therefore, understanding the latest trends and innovations in automobile advertising and how they are being received by the target audience is essential for the success of any automobile company.
The concept of «discourse» is interdisciplinary, as it is widely used in many linguistic fields, which has led to a wide variety of interpretations of this concept, due to the application of different approaches. Discourse is characterized by semantic diffusion, a variable range of universal and specific features, a heterogeneous structure, and a wide typology, which explains its polyaspectual exploitation in various linguistic fields.
The object of the study on automobile advertising in Modern English is the automobile industry and the various advertising strategies used by automobile companies.
The subject of the study is the impact of these advertising strategies on consumer behavior and purchasing decisions, as well as the effectiveness of different advertising techniques and the role of language and cultural factors in automobile advertising.