Intertextuality in advertising
Тип публікації :
Магістерська робота
Дата випуску :
2023
Автор(и) :
Kovalchuk, Polina
Науковий(і) керівник(и)/редактор(и) :
Мова основного тексту :
Англійська
eKNUTSHIR URL :
Цитування :
[APA 7] Kovalchuk, P. (2023). Intertextuality in advertising. [Master's thesis, Taras Shevchenko National University of Kyiv]. eKNUTSHIR. https://ir.library.knu.ua/handle/15071834/4081
[ДСТУ] Kovalchuk P. Intertextuality in advertising : кваліфікаційна робота магістра : 03 Гуманітарні науки / наук. кер. В. А. Єфименко. Kyiv, 2023. 106 p. URL: https://ir.library.knu.ua/handle/15071834/4081 (date of access: 17.07.2026).
The aim of this research is to study intertextual references that are used in different print and video advertisements; understand why they are used, which linguistic peculiarities they have and what influence they have on the brand’s and product’s perception.
The object of this research is print and video advertisements with intertextuality. The subject is the references that are used in these advertisements and their peculiarities.
The practical significance of the work is based on the possibility of further usage of it in subjects connected with intertextuality and advertising, as well as for creating effective advertisements with intertextuality on practice.
The logic of the research determined the structure of this work: introduction, three chapters, conclusions, bibliography, appendices and summary.
The introduction provides general information about this scientific work, including the aim, tasks, relevance, scientific novelty, material, definition of the object and subject, practical significance, methods and structure of the work.
The object of this research is print and video advertisements with intertextuality. The subject is the references that are used in these advertisements and their peculiarities.
The practical significance of the work is based on the possibility of further usage of it in subjects connected with intertextuality and advertising, as well as for creating effective advertisements with intertextuality on practice.
The logic of the research determined the structure of this work: introduction, three chapters, conclusions, bibliography, appendices and summary.
The introduction provides general information about this scientific work, including the aim, tasks, relevance, scientific novelty, material, definition of the object and subject, practical significance, methods and structure of the work.
Ключові слова :
Галузі знань та спеціальності :
03 Гуманітарні науки
03 Гуманітарні науки::035 Філологія
Галузі науки і техніки (FOS) :
Гуманітарні науки
Файл(и) :![Ескіз]()
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Формат :
Adobe PDF
Розмір :
2.18 MB
Контрольна сума :
(MD5):dd8d796cf59da844b3d85cfecec5e6b3
Якщо не вказано інше, ця робота розповсюджується на умовах ліцензії Creative Commons Attribution-NonCommercial 4.0 International