PR Promotion Strategy for Ukrainian Pharmaceutical Manufacturers in The EU Market

Mashchenko S. PR Promotion Strategy for Ukrainian Pharmaceutical Manufacturers in The EU Market : master’s thesis : 075 Marketing / Sofiia Mashchenko. - Kyiv, 2022. - 115 р.

The thesis aims at the theoretical substantiation and development of practical recommendations for PR strategy for Ukrainian pharmaceutical manufacturer
Darnitsa in the EU with the employment of country of origin as descriptive property
for products.
Based on the study results, methodological recommendations have been
developed for Darnitsa on formation of a PR strategy and evaluation of proposed
project in the course of its implementation.