One approach to formalizing the process of information dissemination based on diffusion-limited aggregation

Ваврик, П. Р. (2022). One approach to formalizing the process of information dissemination based on diffusion-limited aggregation. Bulletin of Taras Shevchenko National University of Kyiv. Physics and Mathematics(1), 61–66. https://doi.org/10.17721/1812-5409.2022/1.8

This article examines one of the approaches to the formalization of information dissemination processes based on the diffusion-limited aggregation model, using elements of cellular automata and their analogs. The model describes the dynamics of the information dissemination process without the influence of the mass media by taking into account the facts of information exchange that occurs during communication between participants of an arbitrary target audience. It is believed that the process is characterized by the property of self-similarity. An approach is proposed that makes it possible to study the dynamics of information dissemination processes, taking into account the attitude of the group members to each other and the attitude of the participants to the input information. As a result, an assessment of the effectiveness of the information dissemination process was obtained, which allows drawing conclusions regarding the success of information promotion measures. To demonstrate the processes of information dissemination modeled on the basis of the approach, the results of numerical experiments are presented, in which the implementation of the information exchange procedure for each person is limited to three members of the target group.
Pages of the article in the issue: 61 - 66
Language of the article: Ukrainian