Promotional Strategy for Ukrainian Liquor Producers in the Italian Market

The object of the thesis is the Ukrainian liquor producers marketing performance in the European Union market.
The subject of the thesis is Shabo’s promotional strategy in the Italian liquor market.
The aim of the thesis is to develop an effective promotional strategy for Shabo, a Ukrainian alcohol producer, to be able to stand out among the competitors in the Italian market.

Blokhina Y. Promotional Strategy for Ukrainian Liquor Producers in the Italian Market : master’s thesis : 075 Marketing / Blokhina Yeva. - Kyiv, 2023. - 125 р.