Verbal and Non-Verbal Components of Tv Interviews

In the first part of the work the nature of interviews and its place on TV in different societies and British society was determined. Media and society are closely related to each other. The extensive impact of media on society can easily be seen these days. Media reflects our society, how it works and what it constitutes. With the advancement in technological area, our society has also observed the expansion in the thoughts and ideas of people. Our society has accepted every single invention starting from the printing press to the latest smartphones. Earlier people used to communicate things with the help of sketch and print forms but as time passes the medium became more advanced. TV remains the most important single source of news and political information in most parts of the Western world, although it is losing ground to the internet, especially among the younger generations. Even so, the political importance of the new media is easily overestimated because the most popular news websites are those of the old media, not the digital natives.
Interviews remain central to the authenticity of the data collected for qualitative studies. According to the covered context, although they have a limited historical timeline, interviews have developed alongside the philosophical reflection of the existing research paradigms to remains a perfect tool in qualitative, and even quantitative studies. Significantly, of the three types of qualitative interviews, the semi-structured approach has been validated to be ideal for qualitative data collection. This is because it gives the researcher the flexibility of twisting certain variables to develop a good connection with the participant.
The interviews as a form of informing the audience and as a mean of communication were analyzed. Political interview may be regarded as a specific genre because it structures reality in a specific way. It takes place in an institutional setting, there is an interviewer, who directs the interview and asks the questions, and an interviewee, who is a politician and answers the questions of the interviewer.
Since the politician is aware of his/her responsibility and status, his answers are sometimes evasive and vague. The reason for this is that she/he does not want to be accused of lying. The role of the interviewer is very important at this point because a good journalist should insist on the politician answering the questions and she/he should know how to force the politician to do so.
On the base of the results of comparative analysis from the position of gender differentiation it is proved that at this moment of development of linguistic genderology it is studied to what extent the gender factor influences on the processes of communication in comparison with the other extralinguistic factors. Hence, extralinguistic and intralinguistic factors of gender influence have to be taken into consideration in the formation of political discourse, i.e. gender aspect has its own impact on the presentation of lingual image of the social group at all language levels and also on the communicative material.
Verbal and non-verbal components in TV interviews were investigated in this research and it was concluded that non-verbal communication differs from verbal communication in fundamental ways. For one thing, it is less structured, which makes it more difficult to study. A person cannot pick up a book on non-verbal language and master the vocabulary of gestures, expressions, and inflections that are common in our culture.
Obviously, when communicating, non-verbal messages can interact with verbal messages in six ways: repeating, conflicting, complementing, substituting, regulating and accenting/moderating. During the research the main non-verbal means of communication were investigated: visual, kinetic, acoustic, tactile and all-factorial.
In TV interviews, non-verbal means of communication conduce to the improvement of communicative perception. Sometimes, they can serve as a more accurate, concise, expedient, or even the only ways of giving a speech message. Non-verbal units meet at different stages of communication and increase the emotional and expressive value of the linguistic component, delivering the message's completeness.
The practical part of the work was based on political interviews of famous politicians of the present Theresa Mary May and Boris Johnson. The ways of experiencing information and influencing the viewer through the various means they use in their television interviews have been thoroughly researched. Facial expressions, gestures, tone of voice and even the style of clothing of the political leaders described above lend themselves to systematization and form an individual non-verbal profile of their discourse in the political context.

Byshovets H. Verbal and Non-Verbal Components of Tv Interviews : master’s thesis : 035 Philology / Byshovets Hanna. - Kyiv, 2020. - 100 р.