Deixis in Online Advertising
Тип публікації :
Бакалаврська робота
Дата випуску :
2023
Автор(и) :
Perednia Tetiana
Науковий(і) керівник(и)/редактор(и) :
Мова основного тексту :
Англійська
eKNUTSHIR URL :
Цитування :
[APA 7] Perednia, T. (2023). Deixis in Online Advertising [Bachelor's thesis, Київський національний університет імені Тараса Шевченка]. eKNUTSHIR. https://ir.library.knu.ua/handle/15071834/4150
[ДСТУ] Perednia T. Deixis in Online Advertising : кваліфікаційна робота бакалавра : 035 Філологія / наук. кер. Н. І. Задоріжна. Kyiv, 2023. 79 p. URL: https://ir.library.knu.ua/handle/15071834/4150 (date of access: 25.07.2026).
The object of research is deixis as the category of pragmatics in online advertising.
The subject of investigation are structural, pragmatic and typological peculiarities of deixis in online advertising discourse.
Despite the increased scientific interest in the issue of deixis and the principles of online communication, modern investigations on its functioning and peculiarities in advertisement texts are scarce. Moreover, the study of the aforementioned discourse from the perspective of its typological characteristics as well as deictics' role in the construction of advertising pragmatic potential may be defined as fragmental. Thus, the aim of our research lies in studying different aspects of deixis and its elements in online advertising, paying specific attention to their communicative efficiency.
The subject of investigation are structural, pragmatic and typological peculiarities of deixis in online advertising discourse.
Despite the increased scientific interest in the issue of deixis and the principles of online communication, modern investigations on its functioning and peculiarities in advertisement texts are scarce. Moreover, the study of the aforementioned discourse from the perspective of its typological characteristics as well as deictics' role in the construction of advertising pragmatic potential may be defined as fragmental. Thus, the aim of our research lies in studying different aspects of deixis and its elements in online advertising, paying specific attention to their communicative efficiency.
Ключові слова :
Галузі знань та спеціальності :
03 Гуманітарні науки::035 Філологія
Галузі науки і техніки (FOS) :
Гуманітарні науки
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Формат :
Adobe PDF
Розмір :
3.39 MB
Контрольна сума :
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Якщо не вказано інше, ця робота розповсюджується на умовах ліцензії Creative Commons Attribution-NonCommercial 4.0 International