Deixis in Online Advertising

Perednia T. Deixis in Online Advertising : bachelor’s thesis : 035 Philology / supervised by N. I. Zadorizhna. Kyiv, 2023. 79 p.

The object of research is deixis as the category of pragmatics in online advertising.
The subject of investigation are structural, pragmatic and typological peculiarities of deixis in online advertising discourse.
Despite the increased scientific interest in the issue of deixis and the principles of online communication, modern investigations on its functioning and peculiarities in advertisement texts are scarce. Moreover, the study of the aforementioned discourse from the perspective of its typological characteristics as well as deictics' role in the construction of advertising pragmatic potential may be defined as fragmental. Thus, the aim of our research lies in studying different aspects of deixis and its elements in online advertising, paying specific attention to their communicative efficiency.