English in tourism advertising

Shved D. English in tourism advertising : bachelor’s paper : 035 Philology / Shved Diana. - Kyiv, 2023. - 63 с.

Advertising has a great influence on people's lives, because it is used in many fields of activity, it is a means of spreading information, a way of bringing products or services to new markets. Advertising text is a tool that allows foreign companies to gain popularity and reputation among customers in other countries.
The effectiveness of an advertising campaign in the direction of advertising depends on the quality of the advertising text, which looks like an art form and requires the creative manager not only to have good language skills, but also to possess such traits as creativity and accuracy. Therefore, this determines the relevance of the analysis of advertising tourist texts in the modern dimension of scientific research.
The object of research is tourist advertising.
The subject of research is an English-language advertising text on the tourist topic.