Perfume advertising (based on Modern English)

Pospishna I. Perfume advertising (based on Modern English) : bachelor’s thesis : 035 Philology / supervisor A. Belova. Kyiv, 2024. 52 p.

Object of Study. The object of this coursework is the advertising strategies, media platforms, and cultural nuances that contribute to the creation and dissemination of perfume campaigns. By scrutinizing the object of study, we aim to unravel the intricate layers that perfume advertising adds to the overall marketing landscape.
Subject of Study. The subject of this coursework is the impact of perfume advertising with linguistic features within the context of Modern English-speaking societies.
Purpose of the Study. The primary purpose of this coursework is to provide a comprehensive analysis of perfume advertising in the modern era. Additionally, the study aims to contribute valuable insights to marketers, advertisers, and scholars interested in the dynamics of fragrance promotion.
Tasks. To achieve the outlined objectives, several tasks will be undertaken throughout this coursework. These include:
1. Conductе a literature review to explore existing theories and research on perfume advertising in the context of Modern English.
2. Analyzе prominent perfume campaigns to understand the strategies employed and their effectiveness.
3. Examinе the psychological aspects of fragrance preferences and their representation in advertising.
4. Investigatе the role of storytelling in perfume advertisements and its impact on consumer engagement.
5. Explorе the influence of cultural factors on the reception and success of perfume advertising in Modern English-speaking societies.