Models of Consumer Behavior in the Italian Honey Market

Shkiria A. Models of Consumer Behavior in the Italian Honey Market : master’s thesis : 075 Marketing / Shkiria Anastasiia. - Kyiv, 2023. - 119, [2] р.

The research aims to summarize the models of consumer behavior, helping Ascania-Pack to formulate an appropriate strategy for entering with new products Italian honey market, analyze all possible threats and opportunities, and assess external and internal factors that have a direct or indirect influence on buyers’ behavior.
The practical significance of the research is to create market behavior models and recommendations to expand the company's presence in the Italian and Ukrainian markets. Moreover, detailed information about the threats and opportunities in the field of international honey supplies was analyzed in this research that would help Ascania-Pack to enter new international markets.