English in Tourist Advertisements

Khachaturyan K. English in Tourist Advertisements : bachelor’s paper : 035 Philology / Khachaturyan Katherine. - Kyiv, 2021. - 43 с.

Tourist advertising in brochures has a characteristic set of tools for expressing its functional purpose – to attract the attention of customers. The compositional design of advertising is characterized by the desire for brevity. The set of tools includes lexical units with positive connotations, colloquial units, phraseological units and metaphors at the lexical and stylistic level, and motivational and interrogative sentences at the syntactic level. Hyperbole, ellipsis, and parallel constructions are the most productive distinguishing features of English-language advertising.
The variants of phraseological units in the English-language advertising of tourist services represent a change in the structural and semantic features of phraseological units. Transformed phraseological units help to focus attention on the beauty of the city, its attractions, present unusual characteristics of attractions.
The analysis of the content of English-language tourist sites showed that the arsenal of techniques used in advertising texts is really diverse, that the texts in the system of this style tend to express the utterance, contributing to the strengthening of speech expressiveness.