Automobiles advertising in modern english

Narmamedova E. Automobiles advertising in modern english : bachelor’s paper : 035 Philology / Narmamedova Enejan. - Kyiv, 2023. - 61 с.

In the modern world advertising is one of the essential attributes of the socio-cultural life of the modern civilized society, caused by growth of globalization and international communication which leads to the increasing the role of advertising that is a special type of text. The main task of advertising is to convince the buyer to take an action (purchase), consume a product or use a particular service. To attract the attention of buyers, you need good advertisements that reveal the qualities and features of the goods and convince people to buy it. As far as advertising text has a wide target audience the special attention should be paid to the choice of lingual means to make the advertising language simple and understandable. Modern advertising texts deals with the visual and expressive language means and special graphics. At the same time the content and language of the ads react immediately to new ideas.
The object of this study is English-language car advertising discourse.
The subject of the study is the methods and verbal means of creating English-language car advertising texts.