Automobiles advertising in Modern English

Rustamov R. Automobiles advertising in Modern English : bachelor’s thesis : 035 Philology / supervised O. Yashenkova. Kyiv, 2024. 62 p.

In the modern world advertising is one of the essential attributes of the socio-cultural life of the modern civilized society. Advertising texts help to promote different goods, particulary cars that have become a natural, organic part of everyday life and even an element of some national culture.
The results of the research allow us to make some conclusions.
Advertising is a type of activity or the products produced as a result of it, the purpose of which is to fulfill marketing or other tasks of industrial, service enterprises and public organizations by means of the distribution of information that they have paid for and formed in this way. how to strongly influence mass or individual consciousness, causing a given reaction of a selected consumer audience.
The effectiveness of the advertising text depends on the successful combination of all its components: image, sound, image, verbal fabric. At the same time, researchers note the primary importance of the verbal component of advertising – the verbal text. The importance of verbal language for advertising is extremely important: because only thanks to the verbal text, the key advertising idea gets its real embodiment, in other words, begins to "work".
The type "introduction + informative part + slogan" can be recognized as a great similarity for advertising texts in both languages. This similarity in both languages is found in 18% of advertising texts.