Кочкіна Наталія ЮріївнаKarvetska Diana2022-09-122024-05-102022-09-122022Karvetska D. Product Innovations for Ukrainian Manufacturers of Security Systems in the Italian Agritech Market : master’s thesis : 075 Marketing / Diana Karvetska. - Kyiv, 2022. - 98 р.https://ir.library.knu.ua/handle/123456789/1839The thesis aims at the theoretical substantiation and development of practical recommendations on the product innovations of Ukrspetstechnika (the Ukrainian security systems manufacturer) for the Italian AgriTech market under accelerated reconstruction of Ukraine in the post-war conditions. Based on the study results, methodological recommendations have been formulated for Ukrspetstechnika on implementing an innovation marketing strategy and evaluating the effectiveness of the proposed measures. The practical significance of the research is the development, organization, and implementation of the product innovations at Ukrainian enterprises operating in the market of high-tech products.enМагістерська робота