Каніщенко Олена ЛеонідівнаKrolevets Anastasiia2022-09-122024-05-102022-09-122022Krolevets A. Promotion of SOVA Jewelry Products in the Italian Market: master’s thesis : 075 Marketing / Anastasiia Krolevets. - Kyiv, 2022. - 88 р.https://ir.library.knu.ua/handle/123456789/1841The thesis aims at the theoretical aspects and development of efficient practical recommendations on the product promotion for SOVA Jewelry in the Italian jewelry. Based on the study results, methodological recommendations have been formulated for SOVA Jewelry on promotion strategy and evaluating the efficiency of the proposed measures.enМагістерська робота