Орлова Віра ВолодимирівнаTaras Ivanna2024-02-282024-05-132024-02-282021Taras I. Manipulation in political discourse (on the basis of the campaign speeches given by Donald Trump and Joe Biden within the framework of the 2020 US presidential election) : master’s paper : 035 Philology / Taras Ivanna. - Kyiv, 2021. - 159 р.https://ir.library.knu.ua/handle/123456789/6837The aim of the survey is to analyze, systematize and compare the strategies and tactics of manipulation deployed in the pre-election discourses of Donald Trump and Joe Biden (the presidential nominees participating in the 2020 US electoral race), to distinguish the main syntactic, lexical and stylistic means of their implementation and to discover the manipulative potential of the basic value concepts of the American political rhetoric. The object of the study is political discourse and the techniques of manipulative influence it exhibits. The subject of the study encompasses the pre-election rhetoric as a cultural and linguistic phenomenon emerging within the framework of political discourse, the manipulative strategies and tactics as well as the basic value concepts deployed by the politicians to ensure the fulfillment of the global (persuading the audience to vote for them) and local (depends on the communicative situation in which the political communication occurs) goals of campaign speeches. The scientific novelty of the research lies the developed classification of the strategies and tactics deployed for the manipulation of mass and individual consciousness in the modern pre-election discourse; the conducted comparison of the manipulative techniques used by the representatives of one sociocultural community who deliver their addresses at approximately the same time and to the same people and yet resort to different means of affecting the electorate; and the performed linguistic investigation of the most subtle way of manipulation, which is influencing the mechanisms of human cognition with the help of concepts.enМагістерська робота