ЛЕГЕЙДА, АлінаАлінаЛЕГЕЙДАЛЕГЕЙДА, ДмитроДмитроЛЕГЕЙДА2026-04-292026-04-292022-08-29ЛЕГЕЙДА, А., ЛЕГЕЙДА, Д. (2022). CONTEMPORARY ANGLO-AMERICAN BLURB AS ADAPTATION OF A CLASSICAL ENGLISH DETECTIVE. Мовні і концептуальні картини світу, 2(72), 75–95. https://doi.org/10.17721/2520-6397.2022.2.0610.17721/2520-6397.2022.2.06https://ir.library.knu.ua/handle/15071834/18720This paper is aimed at presenting a comprehensive multi-level analysis of the blurb as a component of an Anglo-American publication and created after a classical detective novel. Blurbs are conventionally placed on book covers (or on the Internet) describing the book content and strategically presenting the book to its potential audience. The multi-level model for comprehensive blurb analysis is pioneered, com­bining lexical, morphological, syntactic, graphic-visual and pragmatic levels of analysis. This study pursues to prove that blurbs are marked by their special com­municative purpose and are inherently multi-functional (advertising, per­suasive, influential) created with a view to persuade prospective audience to purchase the book. With respect to these blurbs are strategically equipped with various discursive and linguistic markers outlined in each of the levels of the model. At the structural level the structural divisions of the blurb invariant are in­vestigated: the respective introduction, the central part and the final part. At the lexical level the appropriate lexical components of the introduction, central part and final part are analyzed. A set of corresponding standard lexical re­pertoires for each of these parts is established. At the morphological level the grammatical structures of each part are analyzed and described. At the syntactic level, the traditional syntax of each of the relevant parts is analysed. The graphical-visual level identifies the graphical and visual means that are most efficiently used by blurb creators to appeal to the audience. At the pragmatic level the pragmatic functions of the blurb are identified, which exercise the appropriate pragmatic impact on the reader. The study indicates that the process of making a blurb requires adherence to certain blurb-making laws and conventions.Досліджено сучасний англійськомовний блерб, створений на основі класичного англійського детективного роману А. Крісті як компонент сучасної англійськомовної публікації детективного роману. Здійснено комплексний опис блербу на рівнях: структурно- тематичному, лексичному, морфологічному, синтаксичному, графіко- візуальному та прагматичному. На структурному рівні досліджено структурні підрозділи інваріанта блерб: виділено вступ, центральну частину та заключну частину. На лексичному рівні проаналізовано від­повідні лексичні складові вступу, центральної частини та заключної частини. Встановлено набір відповідних типових лексичних репертуа­рів для кожної із зазначених частин. На морфологічному рівні виявлено та описано граматичні структури, властиві кожній частині блербу. На синтаксичному рівні схарактеризовано традиційний синтаксис кожної з відповідних частин. На графіко-візуальному рівні встановлено графічні візуальні засоби, що найбільш ефективно використовуються укладачами блербу для апелювання до аудиторії. На прагматичному рівні виділено прагматичні функції блербу, що реалізують відповідний прагматичний вплив на читача. _____________ СПИСОК ВИКОРИСТАНИХ ДЖЕРЕЛ Беляев Ю. В. Агата Кристи королева детектива. М. : Астрея, С. 331-333. Бугрова Е. Д. Аннотация к переводной массовой литературе как инструмент воздействия на читателя. Коммуникативнме исслеДования. № 1. С. 65-72. Гудков Л. Д. Массовая литература как проблема. Для кого? Новое литературное обозрение. 1996. № 22. С. 78-100. Гуляев Н. А. Теория литературьі. М. : Вьісшая школа, 1977. 278 с. Назарова А. Д. 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New-York: William Morrow, 2009.ukblurbblurb invariantmulti-level modeldiscursive and lin¬guistic markerspragmatic impactblurb-making conventionsблербблерб-інваріанттекстова адаптаціямета- тексткомерційно забарвлений текстпрагматичний впливСтаття