Карабан Анна В’ячеславівнаLaziuta Nadiia Mykhailivna2024-02-192024-05-132024-02-192020Laziuta N. M. Intertextuality in advertising discourse : master’s paper : 035 Philology / Laziuta Nadiia Mykhailivna. - Kyiv, 2020. - 104 p.https://ir.library.knu.ua/handle/123456789/6701Advertising plays a crucial role in consumerist society nowadays as people are manipulated by various means in order to embed in their mind an idea of considering some information and making certain actions with regard to this. Advertising discourse has steadily been one of the foremost linguistic entities that traditionally focus on the interest of linguistic scholars, but at the same time it has not been established. Thus, in today's mass media there have been significant linguistic stylistic changes due to extralinguistic factors affecting the organization of linguistic means. The choice of research methodology was determined by the specificity of the analyzed object and subject as well as the purpose of the master’s paper, its tasks and study material.In this master thesis was used such methods of linguistic analysis as method of comparative analysis, method of continuous sampling and bibliographical method. Our research based on the material selected in the magazines, articles, newspapers, video and television, approximately 80 units have been analysed in the paper. Theoretical value of this study is that it makes a certain contribution to the linguistic theory in the English language at this stage of its development. Practical value. Materials of thesis can be used in courses of philology and many subjects that related to linguistics. Of course, these materials can be used for future more intensive research. The question of the classification of means of realization of the category of intertextuality remains debatable, since the unified criteria for the classification of forms of expression of intertextuality have not yet been determined. Analysis of advertising shows that the means of expression of intertextuality, which is most often distinguished is allusion and citation. Some of other classes have already been explored, too. But they are less typical for advertising discourse. It is such means as periphrasis, parody and irony.enМагістерська робота