Орлова Віра ВолодимирівнаKulykovets Liliana2024-02-272024-05-132024-02-272021Kulykovets L. Manipulation in mass media. Advertising slogan : master’s paper : 035 Philology / Kulykovets Liliana. - Kyiv, 2021. - 105 р.https://ir.library.knu.ua/handle/123456789/6826The object of research is English advertising slogans, and the subject - their linguistic features. The materials of research are advertising slogans of various brands, commercial advertising. The aims of this work is to thoroughly study the features of English advertising slogans and their impact on human consciousness. The novelty of the study is the analysis of linguistic and some extralingual aspects of English advertising slogans. Practical value. The obtained results can be used in courses of study of the theory of speech communication, morphology and syntax of modern English. The body of actual material can be used for research work on the vector of research of English-language advertising message.enМагістерська робота