Zyza KateHoncharova O.O.2024-06-052024-06-052021Zyza K. Perfume Advertising in modern English magazines : bachelor’s paper : 035 Philology / Zyza Kate. - Kyiv, 2021. - 58 с.https://ir.library.knu.ua/handle/15071834/1697The sphere of perfumery and its linguistic content is of permanent interest has been studied for years. Since ancient times in ancient Egypt, China, Mesopotamia and other countries there have been a variety of cosmetic product, both decorative and therapeutic. Nowadays, when perfumery and cosmetics have reached a whole new level thanks to globalization, when beauty and youthfulness get a huge priority, both for men and women, quality advertising in this area becomes especially important. The object of this research is a modern English text of perfume advertising. The subject of this study is the linguistic features of advertising texts in modern English.uaPerfumeadvertisingEnglish magazinesБакалаврська робота