Пащук Лідія ВіталіївнаBondar Kyrylo2022-08-102024-05-102022-08-102022Bondar К. A strategy for positioning the Ukrainian brand Prostir in the Italian market of card payment systems : master’s thesis : 075 Marketing / Kyrylo Bondar. - Kyiv, 2022. - 103 р.https://ir.library.knu.ua/handle/123456789/1680The thesis aims at elaboration of theoretical approaches and development of practical recommendations on how to form a strategy for positioning Prostir brand to ensure the competitiveness of the company when entering the market of card payment systems in Italy.enМагістерська робота