Пащук Лідія ВіталіївнаKonotopets Maryna2024-02-152024-05-092024-02-152023Konotopets M. A Strategy to Promote Italian Manufacturers of Thermal Underwear in the Ukrainian Market : master’s thesis : 075 Marketing / Konotopets Maryna. - Kyiv, 2023. - 117 р.https://ir.library.knu.ua/handle/123456789/6662The study aims at summarizing the theoretical foundations of the development of companies' promotion strategies, outlining the process of promotion strategy formation, evaluating the Ukrainian thermal underwear market, and forecasting the market's future development. The focus is on the current market position of the Italian company ACCAPI, and on developing a promotion strategy for the underwear manufacturer in the Ukrainian market.enМагістерська робота