Product Innovations for Ukrainian Manufacturers of Security Systems in the Italian Agritech Market
Дата
2022
Автори
Karvetska Diana
Назва журналу
ISSN журналу
Назва тому
Видавець
Анотація
The thesis aims at the theoretical substantiation and development of practical
recommendations on the product innovations of Ukrspetstechnika (the Ukrainian
security systems manufacturer) for the Italian AgriTech market under accelerated
reconstruction of Ukraine in the post-war conditions.
Based on the study results, methodological recommendations have been
formulated for Ukrspetstechnika on implementing an innovation marketing strategy
and evaluating the effectiveness of the proposed measures.
The practical significance of the research is the development, organization, and
implementation of the product innovations at Ukrainian enterprises operating in the
market of high-tech products.
Бібліографічний опис
Галузь знань та спеціальність
075 Маркетинг , 07 Управління та адміністрування
Бібліографічний опис
Karvetska D. Product Innovations for Ukrainian Manufacturers of Security Systems in the Italian Agritech Market : master’s thesis : 075 Marketing / Diana Karvetska. - Kyiv, 2022. - 98 р.