English of glamour world

Yeroshyna A. English of glamour world: master’s paper : 035 Philology / Yeroshyna Anna. - Kyiv, 2021. - 94 р.

The object of the study is the vocabulary of the English language and its replenishment due to neologisms.
The subject of the study is the concept of GLAMOR in the texts of open and hidden advertising in media discourse.
The study was based on the hypothesis that glamor demonstrates a specific attitude to such a value as hedonism - the desire for personal well-being and happiness. Glamor appears as a feeling, pleasure, trust, and hence the happiness that a person wants to achieve by buying goods. That is, it is a value that is achieved materially.
The study was based on articles from English-language publications of Elle, Teen Vogue, Glamor, Cosmopolitan magazines for the period from 2013 to 2017, as well as online dictionaries by Cambridge and Oxford University Press. An analysis of online magazines and advertisements, which combine the characteristics of information and interactive media spaces.